Your Instagram account is more than just a collection of photos – it's your business's online identity. Just like a well-designed storefront attracts customers, a professional-looking Instagram profile draws in potential clients.
It's the first glimpse people get of your brand, and it sets the tone for how they perceive you. That's why having a polished Instagram account is essential for growing your business.
In this blog post, we'll explore how to make your instagram account look professional and trustworthy.
1
CHOOSE A VISUAL THEME FOR YOUR ACCOUNT
Consistency is key when it comes to branding your Instagram account. Using a consistent color theme helps establish a cohesive visual identity that resonates with your audience and makes your account instantly recognizable.
Before posting, consider your brand colors and aim to incorporate them consistently throughout your feed.
There are different Instagram themes you can opt for. It can be helpful to go on Pinterest and search for theme ideas. For example, one of the most popular styles is "Minimalist" style, characterized by clean lines, neutral colors, and uncluttered compositions, ideal for businesses with a sleek and modern aesthetic.
You can find a step-by-step instruction on how to find your theme and to set your Instagram account for success in my free "Branding Checklist&Guide":
Alternatively, the "Bright and Bold" theme utilizes vibrant colors, dynamic patterns, and eye-catching graphics to create a lively and energetic atmosphere, perfect for brands aiming to stand out in a crowded feed.
For businesses in the lifestyle or travel niche, the "Natural and Organic" theme emphasizes earthy tones, nature-inspired elements, and authentic imagery, fostering a sense of authenticity and connection with followers.
2
USE FEED PLANNER TO PREVIEW YOUR FEED
Your Instagram feed is like a digital storefront for your brand, and its visual appeal plays a significant role in attracting and retaining followers. Neglecting to plan your feed can result in a disjointed and unprofessional appearance, diminishing the impact of your content.
I recommend using this free online tool to preview how your posts will look together and ensure a cohesive and visually appealing feed layout.
3
ADD A CLEAN PROFILE PICTURE
Your profile picture is often the first impression users have of your account, so it's essential to make it count.
Avoid using blurry or irrelevant images and opt for a clean, professional headshot or your company logo instead.
Ensure that your profile picture is clear, recognizable, and aligned with your brand identity to convey professionalism and credibility.
4
UPLOAD MATCHING HIGHLIGHT COVERS
Instagram highlights are a valuable tool for showcasing your best content and providing quick access to important information for your audience. However, neglecting to create matching highlight covers can detract from the overall professionalism of your account.
Design custom highlight covers that align with your brand's aesthetic and use consistent colors, fonts, and imagery to maintain a cohesive look across all your highlights.
The best way to do it is to use my Branding Kits that include a Full Instagram Bundle plus other branding elements and materials you may need - all in one style & aesthetics to keep your brand cohesive across all the social media platforms:
5
CREATE A WINNING BIO
Your Instagram bio is prime real estate for introducing your brand and enticing users to follow you. Yet, many businesses overlook the importance of crafting a compelling and informative bio.
Check my blog post on "How to create a winning Instagram bio" with
a step-by-step process of crafting the best bio for your business account.
Use this space wisely to concisely communicate who you are, what you do, and why users should follow you. Incorporate relevant keywords and calls to action to encourage engagement and make it easy for users to understand what your account is about at a glance.
By implementing these practical tips, you can elevate the professionalism of your Instagram account and make a lasting impression on your audience. Remember, consistency is key, so take the time to refine your branding elements and ensure that every aspect of your Instagram account reflects the quality and values of your brand. With a cohesive and professional-looking Instagram presence, you can attract more followers, engage your audience effectively, and ultimately grow your business online.
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Let me know if you want me to cover one of these topics in more depth, and I’ll make sure to create a blog post about it in the future.
Are you ready to bring your business to the next level? Get a full rebranding of your business with our premade Branding Kits that includes everything from logos and business cards to flyers, brochures, ebooks, webinar slides and so much more!
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