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BLOG about BRANDING and GROWING BUSINESS online

20 TRENDING PRODUCTS TO SELL ONLINE

Writer: Jane SwitzerJane Switzer

If you're looking for products to sell online, choosing trending and in-demand items is the key to success. With eCommerce growing rapidly, now is the perfect time to start a profitable business. In this guide, we’ll explore products I can sell online that have high demand, solid profit potential, and an engaged audience.


1

AI-POWERED SMART DEVICES


AI is transforming everyday life, and smart devices are at the forefront of this revolution. Products like AI-powered home assistants, self-learning thermostats, and robotic vacuum cleaners are becoming must-haves for tech-savvy consumers. People are drawn to smart technology that enhances convenience, efficiency, and security.


This niche is ideal for tech enthusiasts, homeowners, and busy professionals who want to automate their daily tasks.


Once you’ve selected your niche, choose an e-commerce platform like Shopify or Wix, both user-friendly options that allow for easy website creation without the need for coding skills. Focus on designing a clean, mobile-responsive website that provides a seamless shopping experience. Optimize product descriptions with relevant keywords to improve search engine visibility, and add high-quality images to attract potential buyers.

If you are ready to start your e-commerce business, you can choose one of our Wix Websites which is easy to use and fully optimized for selling online. Perfect for small business owners and coaches!


Marketing plays a pivotal role in driving traffic to your store. Utilize search engine optimization (SEO) techniques to rank higher on Google, run targeted social media ads, and leverage Pinterest marketing to reach broader audiences. You can also use TikTok and Instagram Reels to showcase how AI devices simplify life.


Consider offering discounts, free shipping, or loyalty programs to encourage repeat purchases. Lastly, analyze customer feedback regularly to refine your offerings and enhance customer satisfaction.

2

HEALTH & FITNESS SUPPLEMENTS


With wellness being a top priority, selling vitamins, collagen powders, pre-workout supplements, and gut health probiotics is a lucrative opportunity. Consumers are more educated about nutrition than ever before, and they seek high-quality supplements that support their fitness goals and overall health.


This market attracts gym-goers, health-conscious individuals, and aging consumers looking for longevity-focused products.


To stand out, focus on transparency - highlight the ingredients, benefits, and real testimonials. User-generated content (UGC) and influencer collaborations can boost credibility and drive organic sales.


3

SKINCARE & BEAUTY ESSENTIALS


Skincare is a booming industry, and innovative products are constantly emerging. Consumers are looking for peptide serums, LED light therapy masks, skin barrier repair creams, and anti-aging tools that promise real results. There’s a rising demand for dermatologist-approved, cruelty-free, and clean beauty products.


The ideal audience includes women aged 25-45, beauty enthusiasts, and skincare beginners. Marketing should focus on before-and-after results, customer reviews, and video demonstrations. Use TikTok trends, Instagram tutorials, and educational blog content to build trust and showcase the effectiveness of these products.


4

PET PRODUCTS & GADGETS


Pet owners love spoiling their furry friends, making automatic pet feeders, GPS pet trackers, anxiety-relief beds, and interactive toys some of the best products I can sell online. With more people treating pets like family, premium and innovative pet products are in high demand.


This niche attracts dog and cat owners, pet lovers, and busy professionals looking for convenience. To market pet gadgets, leverage TikTok videos featuring pets using the products and collaborate with pet influencers. Position your products as must-have solutions for modern pet parenting.


You may like this blog post "15 e-commerce business ideas to try"


5

PERSONALIZED CLOTHING & ACCESSORIES


Customization is a huge trend, and offering personalized hoodies, embroidered name caps, monogrammed tote bags, or birthdate jewelry can be a profitable business. People love wearing something unique, and custom pieces make for great gifts.


The target market includes fashion-conscious shoppers, gift buyers, and Gen Z consumers. Print-on-demand services like Printify and Printful allow you to sell personalized products without handling inventory.



6

SUSTAINABLE HOME GOODS


Eco-friendly living is a growing movement, and consumers are actively seeking reusable kitchenware, compostable sponges, bamboo storage solutions, and toxin-free cleaning supplies. More people want sustainable alternatives to traditional household items, making this a profitable niche.


Your target audience includes minimalists, eco-conscious buyers, and homeowners who prioritize sustainability. Market these products through Pinterest (home organization & sustainability boards) & Instagram/TikTok hacks that highlight the environmental benefits of your products.


7

UNIQUE CANDLES & AROMATHERAPY PRODUCTS


Candles are not just about fragrance—they’re now aesthetic statement pieces and mood enhancers. Crystal-infused candles, wooden wick candles, zodiac-themed scents, and handmade resin wax melts are growing in popularity.


Consumers love candles that offer both a sensory and visual experience.

This niche appeals to home décor lovers, spiritual buyers, and gift shoppers.


Market your candles using ASMR-style TikTok videos, aesthetic Instagram shots, and seasonal promotions. Position them as must-have items for self-care and home ambiance.

8

TRAVEL ACCESSORIES & GADGETS


As travel continues to make a strong comeback, products that enhance the experience are in demand. Items like compression packing cubes, smart luggage, portable chargers, and travel-sized skincare kits cater to frequent travelers looking for convenience.


Your audience includes digital nomads, frequent flyers, and adventure seekers. Use Instagram and Pinterest travel content to showcase how these accessories make trips easier and more enjoyable. Partner with travel influencers to highlight must-have products for their journeys.


9

HIGH-QUALITY ART & DIGITAL CONTENT


With the rise of digital creativity, selling AI-generated artwork, custom portraits, high-resolution photography packs, and aesthetic phone wallpapers is a smart eCommerce idea. More people are decorating their homes with unique, high-quality art pieces and looking for downloadable digital décor.


This niche attracts art lovers, content creators, and home décor enthusiasts. Platforms like Etsy, Creative Market, and Shopify are great for selling digital art. Promote your work using Pinterest boards, Instagram Reels, and limited-edition collections.

10

MINI PROJECTORS & PORTABLE ENTERTAINMENT


Home entertainment is evolving, and products like mini projectors, foldable phone screens, and wireless movie speakers are trending. People are looking for ways to create a cinema-like experience at home without expensive setups.


Your audience includes students, families, and home theater enthusiasts. Use TikTok tech reviews, Amazon affiliate partnerships, and influencer collaborations to showcase how portable projectors transform any space into a home theater.


11

SMART KITCHEN GADGETS


People are looking for ways to cook smarter, not harder. AI-powered coffee makers, self-stirring pots, compact air fryers, and automatic herb gardens are transforming the way we prepare meals. Kitchen gadgets that save time and improve efficiency are easy products to sell online because they cater to both home cooks and busy professionals.


The ideal audience includes food enthusiasts, meal preppers, and health-conscious individuals looking for convenience in the kitchen.


12

PORTABLE & WIRELESS CHARGING SOLUTIONS


As technology advances, people expect seamless charging solutions for their devices. Wireless charging stations, MagSafe-compatible power banks, solar-powered chargers, and multi-device charging hubs are some of the most good products to sell online right now.


The audience for this niche includes frequent travelers, digital nomads, and professionals who rely on multiple devices daily.


To stand out in this competitive space, highlight features like fast-charging capabilities, portability, and eco-friendly options. Video demonstrations, influencer partnerships, and Amazon FBA listings can be highly effective marketing strategies.


13

UNIQUE STATIONERY & PLANNERS


With the rise of digital businesses, many professionals and students still love high-quality paper planners, aesthetic bullet journals, productivity notepads, and erasable to-do lists. There is also increasing demand for customizable planners that blend digital and physical organization tools.


This niche appeals to entrepreneurs, students, and productivity-focused individuals who love structured planning.


Market these products through Pinterest (which is a hub for planner lovers), Instagram aesthetics, and influencer partnerships with productivity coaches. Offering bundled digital downloads with physical products can also increase value and sales.


14

WINTER TECH WEAR


Cold weather solutions are always in demand, but heated jackets, electric gloves, self-warming socks, and USB-powered heated scarves are gaining major popularity. People want comfort and warmth during winter without bulky layers.


The audience includes outdoor workers, travelers, and winter sports enthusiasts who need functional yet stylish warming solutions. To market these products, create video demonstrations on TikTok & YouTube, showing the effectiveness of heated clothing in extreme weather. Partner with winter travel bloggers and outdoor influencers for real-world testimonials.


15

WIRELESS EARBUDS & AUDIO ACCESSORIES


Wireless technology continues to dominate, and Bluetooth earbuds, noise-canceling headphones, and bone-conduction sports headsets are some of the most good products to sell online in 2024. As people demand better sound quality, comfort, and convenience, affordable yet high-performance audio accessories are a hot market.


📌 Why this works:

  • A must-have for gym-goers, commuters, students, and professionals working remotely.

  • Wireless and budget-friendly alternatives to Apple AirPods are rising in popularity.

  • Ideal for dropshipping or private labeling, as many suppliers offer high-quality products with custom branding options.


16

MINI PRINTERS & SMART PHOTO PRINTERS


With the rise of digital memories, there’s a growing trend of bringing them to life in a fun, instant, and creative way. Mini Bluetooth photo printers, inkless pocket printers, and smartphone-compatible label makers have become bestsellers as people look for ways to print photos, stickers, and notes instantly.


📌 Why this works:

  • Perfect for Gen Z, students, scrapbooking enthusiasts, and content creators who love DIY projects.

  • Inkless thermal printing means low maintenance and no expensive ink refills.


17

WATER BOTTLES & HYDRATION ACCESSORIES


Hydration is no longer just about drinking water—it’s about enhancing the experience with stylish, functional, and wellness-focused water bottles. Consumers are looking for luxury, self-cleaning, insulated, and smart water bottles that help them track hydration, keep beverages at the perfect temperature, and fit seamlessly into their lifestyle.


One of the biggest trends in this space is motivational water bottles that encourage people to drink more throughout the day.


These bottles often feature time markers and encouraging messages, making them ideal for people focused on health, fitness, and personal wellness. There’s also growing demand for alkaline and hydrogen-infused water bottles that claim to enhance hydration benefits.


This product category is especially popular among gym-goers, office workers, and eco-conscious consumers who are looking for sustainable and functional alternatives to plastic bottles.

18

WORK-FROM-HOME ESSENTIALS


With more people working remotely than ever before, the demand for ergonomic office accessories has skyrocketed. Products like adjustable laptop stands, posture-correcting chairs, under-desk footrests, and wrist-friendly keyboards are becoming necessities for those spending long hours at their desks. The shift towards health-conscious productivity has made these products a must-have in modern home offices.


One standout product in this category is standing desk converters, which allow users to switch between sitting and standing with ease. Many consumers are looking for affordable and compact solutions that don’t require replacing their entire desk setup. Additionally, memory foam seat cushions and ergonomic desk mats are trending as people seek more comfort while working


19

TRAVEL ORGANIZATION PRODUCTS


The travel industry is booming again, and high-quality travel organizers, smart suitcases, and space-saving packing cubes are becoming essentials for frequent flyers. Consumers want travel gear that is lightweight, efficient, and stylish, making this a great niche for selling products that enhance convenience and organization.


One trending item in this category is compression packing cubes, which allow travelers to maximize luggage space while keeping their belongings neatly packed. Many travelers are also looking for anti-theft travel backpacks with RFID-blocking compartments and hidden zippers for extra security. Other high-demand products include travel-size toiletry organizers, passport holders with smart tracking, and foldable duffle bags that make packing more efficient.


This product line appeals to business travelers, digital nomads, backpackers, and luxury vacationers who want a smooth, stress-free travel experience.


20

LUXURY BEDDING & SLEEP-ENHANCING PRODUCTS


The sleep industry is growing rapidly, as more people prioritize better rest, relaxation, and overall well-being. Consumers are willing to invest in high-quality bedding, weighted blankets, silk pillowcases, temperature-regulating sheets, and sleep-enhancing gadgets that promote deep and restorative sleep.


One of the fastest-growing segments in this niche is cooling technology for hot sleepers. Cooling gel-infused pillows, moisture-wicking sheets, and breathable memory foam mattresses are in high demand, as people seek ways to stay comfortable throughout the night.


Another rising trend is luxury silk or bamboo bedding, which is marketed as both eco-friendly and beneficial for skin and hair health.


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I hope you liked this post. And, as always, let me know if you have any questions!






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